Fariz was appointed the Chief Operating Officer (COO) of Big Tree in 2026, bringing over 16 years of experience in the Malaysian Out-of-Home (OOH) advertising industry. He previously served as the General Manager of Operations at Big Tree, where he played a pivotal role in business expansion, organisational coordination, product innovation, and site development.

Fariz is known for turning strategic insights into actionable results. He now oversees Big Tree’s operations, driving the development of innovative OOH formats, expanding digital and interactive offerings, and strengthening collaborations that create value for advertisers, audiences, concessionaires, and landowners alike.

His career also includes leadership and advisory roles, including legal advisory at UEM Land Holdings and Messrs. Abu Talib Shahrom, providing expertise on government regulations and business operations. With extensive experience in market analysis, operations, and partnership development, Fariz continues to position Big Tree as a leading force in Malaysia’s evolving OOH industry.

Fariz holds a Bachelor of Laws and a Postgraduate Diploma in Syariah Law & Practice from Universiti Teknologi MARA (UiTM).